Does your startup feel like it operates like this?

A single blue squiggly line on a black background.

Are you worried your great idea is dying in the chaos?

Hey, I’m Megan.

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I’m a fractional builder for mission-driven startups (Stealth to Series B). I create value delivery systems that help great ideas scale profitably.

Feeling stuck in the messy middle?

The gap between a valuable idea and a scalable business is what many people call "the messy middle". The truth is, it isn't the middle of anything, it's a failure to create a value delivery system.

But, as a technical founder you want to focus your energy on your company “why” and bringing your product or technology to life.

And you are starting to get worried about “how” this thing is all going to come together.

My job is the “how”.

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The Value Chemistry Advantage

Speed requires coordination but coordination only works when your organization is centered around value.

Your might think you need to hire an operations specialist.

But what you actually need to hire is a value delivery specialist.

Offering a product or service to a customer that needs it and is willing to pay for it is “value delivery”.

But to actually build a business, you need a system to do this repeably.

That’s where I come in.

One part process.

One part organizational design.

A mindset of experimentation.

And patience to create just enough maturity to maintain your momentum.

I’m the third leg of your value chemistry tripod.

An illustration of a camera on a tripod pointing to the right, with a spotlight labeled 'Strategic Execution.' Three tripod legs are labeled 'Why (CEO),' 'What (ICTO/ICPO),' and 'How (CIO/COO).' The text on the right says 'The Tripod of Value Chemistry.' The bottom right corner has a logo with a stylized 'A' and the text 'ANALYTE PROJECTS LTD.'.

My Expertise

Who You Are

Your education is technical and you’ve got the skills to build your product or service. Building a company, however, is a gap you know you need to fill. Maybe you already have some warning signs that value isn’t clear such as difficulty juggling priorities; disengaged customers; or stalling growth.

Or maybe, you haven’t started yet, because you don’t know where to start making your idea become a business.

These are all signals that you are ready for a business-building partner.

Choose your Starting Point

An image  titled 'Value Chemistry Ops' with three sections labeled 'Form,' 'Fuse,' and 'Fuel.' This shows the progression of organizational chemistry with scale. An arrow labeled 'Operational Maturity' points from left to right across the slide.
  • This half-day workshop with your team is designed to seed a value-driven culture in your organization. We align on why you exist, what value you deliver, and what matters now.

  • This 30 day engagement involves detailed observation of your organization’s current operations and an objective assessment of your value chemistry. The outcome is a 60 - 90 day plan to re-ignite momentum.

  • Implement your Value Delivery System, build maturity in your value-driven capabilities, and scale sustainably into the future.

What People Say

Start your messy middle exit today.

A chaotic tangled line on the left that gradually straightens into a smooth, straight arrow pointing to the right.

Get in Touch!

Schedule a free 1:1 intro call with me to discuss your mess and make a plan to exit it!

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  • Don’t worry! Book an intro call and let’s figure it out together.

  • Depending on your needs, most clients will start with a Centering Around Value workshop ($2,000 USD) or a Value Chemistry Ops Assessment which is a $5,000 USD commitment delivering 30 day results. From there, pricing will vary depending on your budget and potential solutions and we’ll arrive at a scope of work that delivers meaningful improvement without breaking the bank.

  • A Value Chemistry Ops Assessment will deliver results in 30 days. From there we typically will form a plan for the subsequent 60 days. After that ongoing engagement is by retainer and varies from 6 months to 3 years.

  • Trust your gut! As a value delivery system gets large enough you may need people whose role is simply to organize it and enable it. Then, and only then, you have “operations”. Until then you need a value delivery specialist like me! I bring my generalist project management toolkit to support your team foundationally before a true operations lead is required.

  • Yes! I offer specific services to support designing your business that will help ensure you are set up for success.

FAQ

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