Does your startup feel like it operates like this?

A single blue squiggly line on a black background.

Are you worried your great idea is dying in the chaos?

Hey, I’m Megan.

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I’m a fractional builder for mission-driven startups (Stealth to Series B). I create value delivery systems that help great ideas scale profitably.

Feeling stuck in the messy middle?

The gap between a valuable idea and a scalable business is what many people call "the messy middle". The truth is, it isn't the middle of anything, it's a failure to create a value delivery system.

But, as a technical founder you want to focus your energy on your company “why” and bringing your product or technology to life.

And you are starting to get worried about “how” this thing is all going to come together.

My job is the “how”.

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The Value Chemistry Advantage

Speed requires coordination but coordination only works when your organization is centered around value.

Your might think you need to hire an operations specialist.

But what you actually need to hire is a value delivery specialist.

Offering a product or service to a customer that needs it and is willing to pay for it is “value delivery”.

But to actually build a business, you need a system to do this repeatably.

That’s where I come in.

One part process.

One part organizational design.

A mindset of experimentation.

And patience to create just enough maturity to maintain your momentum.

I’m the third leg of your value chemistry tripod.

An illustration of a camera on a tripod pointing to the right, with a spotlight labeled 'Strategic Execution.' Three tripod legs are labeled 'Why (CEO),' 'What (ICTO/ICPO),' and 'How (CIO/COO).' The text on the right says 'The Tripod of Value Chemistry.' The bottom right corner has a logo with a stylized 'A' and the text 'ANALYTE PROJECTS LTD.'.

My Expertise

Who You Are

Your education is technical and you’ve got the skills to build your product or service. Building a company, however, is a gap you know you need to fill. Maybe you already have some warning signs that value isn’t clear such as difficulty juggling priorities; disengaged customers; or stalling growth.

Or maybe, you haven’t started yet, because you don’t know where to start making your idea become a business.

These are all signals that you are ready for a business-building partner.

Choose your Starting Point

An image  titled 'Value Chemistry Ops' with three sections labeled 'Form,' 'Fuse,' and 'Fuel.' This shows the progression of organizational chemistry with scale. An arrow labeled 'Operational Maturity' points from left to right across the slide.

What People Say

Start your messy middle exit today.

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Get in Touch!

Schedule a free 1:1 intro call with me to discuss your mess and make a plan to exit it!

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FAQ

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